Industry Noise will take place on Friday, February 27th, 2009 at the Swedish American Hall in San Francisco. We'll be discussing Independent Music, Technology, and the changing industry. We'll have frank discussions about technologies - musicians and tech leaders in conversation about what works and what doesn't. We'll have opportunities for Musicians and those interested in the industry to sit down and chat one on one in mentoring and information sessions with industry pros. And we'll have some big names talk about how they manage their careers through technology.

Here is the preliminary schedule - stay tuned for many additions.

9:00 AM - Registration Opens

10:00 AM - Main Hall:  Keynote conversation with Fat Mike

 

Industry Noise presents a conversation with Fat Mike (NOFX, Me First and the Gimme Gimmes). Fat Mike and his wife Erin also run one of the most successful independent labels of all time, Fat Wreck Chords. For almost two decades, the label has put its roster of bands first and foremost, and sold millions of records without the assistance of major labels.


11:00 AM - Main Hall:  Next Big Thing

The panel that asks if major labels are such dinosaurs, why do they still seem so essential in breaking an artist?  And is it possible to do so without them?

Moderator: Aaron Axelson, Music Director, Live 105

Panelists:
Jordan Kurland, Zeitgeist Artist Management
Greg Werckman, Co-Owner, Ipecac Recordings
Cheryl Kovalchik, Regional Dir. Northwest Promotion, RCA Music Group
David Krinsky, GM, Label Relations & Biz Dev, Rhapsody America


11:00 AM - Loft Room: I Did It My Way

Utilizing different strategies in promoting a band and generating revenue

Moderator: Jennifer Knoepfle, Director of Membership Pop/Rock, ASCAP

Panelists:

Joyce Williams, artist manager, MIN Entertainment
Miles Hurwitz, MH Management
Lisa Klein Moberly, OpTic NoiSe
Brian Archer, Railer Entertainment
Jennifer Knoepfle, Director of Membership Pop/Rock, ASCAP

12:00 PM - Lunch

Mentoring in the main hall

Mentors to include: Greg Werckman, Ipecac Recordings; Merl Saunders Jr, Sr. Ex. Dir., The Recording Academy, SF Chapter, Cory Brown, Absolutely Kosher Records/Misra Records, Miles Hurwitz, MH Management, Gregory J. Gordon, Executive Director, Pyramind
Sean Leonard, Champion Nation, Joyce Williams, artist manager, MIN Entertainment and others to be announced.

1:00 PM - Main Hall: Industry Noise

The current hot topics in music and technology

Moderator:  Kevin Arnold, IODA

Panelists:
Nancy Miller, SR. Editor, Wired Magazine
Cory Brown, Absolutely Kosher/Misra Records
Tim Quirk, VP of Music Programming, Rhapsody
Tom Monday, Director, Partner Relations and Marketing, LimeWire


1:00 PM - Loft Room: What Happens In Vegas...

Gets spun into eternity on the web.  Artists in the age of constant documentation, and managing an image.

Moderator: David Downs

Panelists: 

Vanessa Burt, Mutiny PR/Fat Wreck Chords
Owen Seitel, Idell & Seitel , LLP
Others to be announced



2:00 PM - Main Hall: This is You, Online

Artists confront their online footprints

Moderator:  David Katznelson, President, Birdman Recording Group

Panelists: 
Penelope Houston
Shawn Harris, The Matches
Greg Saunier, Deerhoof


2:00 PM - Loft Room: If Techies Ruled the World/If Artists Ruled the World

 

Moderator:  David Hyman, CEO, Mog

PANELISTS:
Greg Sandoval, Sr. Writer, CNET
Corey Denis, VP Digital Marketing, reapandsow
Goh Nakamura
Bryan Kehoe, Kehoe Nation


3:00 PM - Keynote Conversation with Lou Barlow and Bob Mould

 

Industry Noise is pleased to present two of of independent music’s most enduring personalities in conversation. Lou Barlow (Dinosaur Jr., Sebadoh, Folk Implosion) and Bob Mould (Hüsker Dü, Sugar) will close out the Industry Noise program in a conversation that will touch upon the changing industry, including technology's effects on the way they puruse their careers, interact with fans, and approach their craft. Moderated by Celia Hirschman.


4:00 PM - Cocktails